Audio description is a separate audio track that narrates or describes the visual content of a video for blind or low-vision audiences. My current work is available on Apple.com. In order to hear the descriptions, you'll need to enable audio description in System Preferences and view the website in Safari.
Directions are available here:
Apple ads often rely heavily on imaginative content and dream-like imagery. My audio descriptions support the ad's message while conveying the tone and feeling of the visuals to low-vision and blind customers.
Some Apple ads include a number of on screen titles that would be lost to blind and low-vision users if they were not described. In this ad for Apple Fitness+, I worked to convey this important information while also including information about the active visuals.
Audio descriptions run throughout the film. The opening sequence is a great example of my audio description work.
Segments at 10:10 and 47:03 provide solid examples of the description
I write for product videos.
The iPhone 12 Ad at 42:55 demonstrates
the value added by audio descriptions.
This event included a number of very similar videos featuring the M1 chip, which called for keeping the descriptions light and engaging. One example of this can be found at 29:48.
Apple's most recent event featured playful product videos, including one for AirTags that I really enjoyed describing, at 7:18.
In 2008, Apple released a short film to promote the HomePod. Directed by Spike Jonze, the ad features FKA Twigs, who dances through a space that expands and changes around her. This video was a challenge and a joy to describe, and beautifully demonstrates the benefits of providing audio description. This .mp3 track includes audio description and the native audio of the HomePod commercial. Download both files and play together (video muted) to approximate the audio description experience.
Welcome Home, by Spike Jonze, featuring FKA Twigs.
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